Our Mission & Vision

Our Mission

Our company is committed to promote Cape Town, Western Cape, as a Halal tourist destination, offering comprehensive and innovative solutions to satisfy our travellers’ needs, seeking to exceed their expectations, within the framework of quality, responsibility, equity and a sustainable development.

Our Vision

We aspire to become the leading Halal Tourism provider in our region, to extend our services to the global Halal/Muslim travel market; to grow significantly; and strengthen our position as the leading tourism company providing quality, creative, innovative, competitive and socially responsible services in the region.

Our Values

We distinguish ourselves through our strong commitment to improve and to inspire.

We commit to fulfil the needs of the persons, the interested parties and the environment through our work, maximizing the company’s resources.

We are reliable and trustworthy in all our relationships.

We encourage harmony and warmth between persons, considering human diversity.

We are prompt, proactive, careful and impassionate in complying with our tasks.